Sitland was founded in 1977, when it began manufacturing the upholstery for seats and sleeping cabins of trains in Italy.

In 1982, Sitland adds chairs for hairdressing salons to its production, which are exported to many European countries.

In 1987, Sitland embarks on a new path in the industry of office chairs, but the breakthrough occurs in 1996 when, with the launch of Ouverture, the company changes pace and finds new energy. This sparks an era of technology and design combined with ergonomics and aesthetics, where Sitland plays a prominent role on the international scene thanks to quality, research and innovation.

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In 2022 Sitland introduced the project 'Econa: our sustainable approach to design'.

The aim is to achieve eco-sustainable production, based on the concept of an iconic 100% Made in Italy design that satisfies the criteria of zero waste production, reduction of emissions and product circularity at the end of life.